Research and Other Investigations from China

China Vogue Music Feature: Bringing Rock to the Masses

May 29, 2011

A portrait of Cui Jian/崔健 at D-22

Thanks to my new friend Alex Chao, who just arrived in Beijing to take over art direction at China Vogue, I was able to contribute for the first time to China Vogue this month. It was also a perfect match since the magazine was running a big music issue and decided to let me cue up on some of the old school rockers in China including Cui Jian/崔健 (the godfather of Chinese rock), Shen Lihui/沈黎辉 (general rocker and founder of Modern Sky) and Zhang Youdai/张有待 (the DJ who introduced rock to the masses). First of all, I was very excited to get a chance to shoot Cui Jian on the D-22 red wall. He really is a pillar in the history of Chinese rock and greatly influenced a whole generation of China with his anthem “Nothing to My Name” which became a rallying song for students in China during the 1980s. Although I might not be the biggest fan of some of Shen Lihui’s music, his importance as the founder of the Modern Sky music label and festival production company is undisputed. When other record companies refused to release his music in 1997, he went his own way and founded Modern Sky to support a new generation of Chinese rockers and then continued to take this music to larger audiences with the Modern Sky Music Festival and Strawberry Music Festival. Shen Lihui will undoubtably be a force in the future of alternative music in China for some time to come. Although I had never heard of Zhang Youdai before, he seems to be an instrumental character in the history of rock in China as well. He became a DJ and host on Beijing Music Radio back in 1993 and introduced a wide range of music to youth across China. He is a true shaker in China’s emerging entertainment market and is rocking out to an Eric Clapton LP in the China Vogue portrait. Mad respect.

A China Vogue clipping of Zhang Youdai/张有待

A China Vogue clipping of Cui Jian/崔健

A China Vogue clipping of Shen Lihui/沈黎辉