Hallstatt didn’t even see it coming. The UNESCO World Heritage village nestled against a pristine lake in the Austrian alps hosts thousands of tourists drawn to its picturesque setting. Still, it didn’t realize some of them were slowly taking its measurements in order to recreate it as a whole in China. The new Hallstatt is now the centerpiece of a massive luxury villa development set against a artificial lake in Guangdong province. Although possibly a compliment to the original Hallstatt’s idyllic nature, many of the residents were quite stunned by the development. A local hotel owner told The Telepgraph, “I don’t like the idea of knowing that a team was present here for years measuring, and photographing, and studying us. I would have expected them to approach us directly – the whole thing reminds of a bit of Big Brother is watching.” Although the core of the new Hallstatt is finished, the developers continue to frantically build the surrounding units in order to capitalize on the publicity. It’s success lies on the reception of the ersatz Halstatt centerpiece.
Counterfeit Paradises: The Halstatt of China
June 18, 2013