This is the second of a series of posts detailing the bourgeois practices of nouveau-riche, communist-heritage pilgrims who possess expectations and consumer desires that seem at odd with the core ideologies of the founding fathers of the Chinese Revolution. Armed with cash and a new sense of leisure, most of these fledgling tourists first make their way to Shaoshan/韶山, the birthplace of Mao Zedong. A slew of “red” products and trinkets are available around every corner even in the face of sincere reverence for founding Chinese Communist Party leaders that borderlines on idolization. Elderly tourists kowtow to statues of Mao Zedong while company retreats sing “red” songs and pledge oaths. These blind followers make easy prey for egregious tourist traps such as the Shao Yue Palace Maoist Family History Show, where attendants usher punters into Mao Zedong veneration halls, hand out lucky ornaments, ask them to bow to a Mao Zedong statue three times and then try to charge them for the “blessed” ornaments. Some estimate the value of the entire “red” industry at $1.5 billion dollars and Mao Zedong’s hometown is at the epicenter. Also check out the last post in the series on “The Defense of Yan’an” reenactment.