The recently unveiled Galaxy SOHO literally resembles an array of astral objects with its spherical shapes and blazing lights. It now looms above Beijing’s second ring road. It is supposed to represent a big step forward in architecture and its capability to inspire. Zaha Hadid, the chief architect, made an appearance at the launch with a long talk about the space and the possibilities it represents. A strong sense of hope for the future of Chinese design and fashion filled the air. Translating this into viable products and businesses is the real difficulty, though. Galaxy SOHO is certainly an inspiring place for such imaginative pursuits with its elegant curves and charged globular structures. There are excellent lines of site throughout the complex. But are there enough clientele to actually fill it up and create an active and engaging community? Galaxy SOHO is huge: 330,000 square meters of office and retail space. Plus it sits atop one of the most trafficked intersections in Beijing. Right now Sanlitun SOHO is barely filled, let alone Galaxy SOHO which sees less pedestrian traffic and intense gridlock. I will keep tabs on the complex in the coming months. Hopefully it does not turn into a huge empty space like the many others popping up around the city.