Cars are quickly becoming the most hypersexualized and sought after commodity in China. Purchases already surged 45% last year, surpassing the US with 13.6 million vehicles sold, and show no sign of stopping. The greatest manifestation of this phenomenon is now the Beijing International Automotive Fair held every year on the outskirts of the city. With scantily clad models striking poses in every booth, over 40 luxury cars were sold in the first few days alone including a Bugatti Veyron sporting a 5.5 million USD price tag. Every car manufacture in the world comes to pay homage to the fastest growing car market on the planet.
Beijing Auto Fair: Commodity Hypersexualization
April 28, 2010