What could be naively described as a hipster transformation is taking place in Beijing. Although some may only dress the part, others are the first in China to truly embrace alternative lifestyles that fly in the face of social conformity so desperately imposed by the Chinese state. Whether shopping at second-hand clothing stores, scouring the Internet for fringe media, pursuing careers in the arts and generally rejecting the popular molds of their communist past, these youth are seeking to stand out from the masses. This increasing tendency toward individualism coupled with newfound online forums for self-expression is one the cornerstones of China’s emerging civil society and often comes with a social stigma that is hard to imagine outside of China. Many don’t wish to participate in a largely vacuous and unsustainable consumer culture taking hold of the country. While they might not brazenly attack the government, their embracement of such a lifestyle is a powerful statement in and of itself. The biggest congregations now occur at major music festivals sprouting up all over the country. All of these portraits were taken at the 2010 MIDI Music Festival.